The power of “home” and importance of unified community have been abundantly clear for the last year. This message was the central theme of last year’s C.A.R. consumer ad campaign. And it is extending into 2021 with a new commercial!
We are proud to live in this great state of California. We are proud of the home this state provides us. And we are proud of the comfort, shelter and communities you provide your clients through homeownership.
This is the message we are broadcasting to all California homeowners and buyers starting today via our 2021 consumer ad campaign. The new commercial “California Proud” begins airing today on ABC TV and NBC TV stations, HGTV and other cable networks. We’ve also partnered with Realtor.com for custom articles geared toward first-time home buyers and will have ads running during some of NPR’s most popular podcasts. Of course, you’ll also find the ads on Facebook, Instagram and Pinterest.
Be on the lookout for tools to help you incorporate the ads into your own marketing.
Find out all about the campaign!
