Dear CAR Member,

I hope you’re staying well and that clients are keeping you busy.

Housing demand appears to be stronger than normal so far this year, while a tight supply continues to put pressure on home prices. This is creating “multiple offer” situations in many of the marketplaces of the state. Fortunately, we’re hearing that more than a third of C.A.R. members who responded to a survey reported having a listing appointment in the past week. Clearly, this is a good sign that there may be more housing inventory coming on the horizon.

If your current ways of doing business aren’t getting you listing appointments or maybe you’re looking to pump up more business, do you know how to use technology to boost your production? C.A.R.’s popular Top Producer Virtual Panel series is returning March 10 to talk tech. Learn which tech tools top-producing REALTORS® can’t live without and how some of the busiest, most successful agents around use technology to boost production. C.A.R. CEO Joel Singer will moderate a panel of powerhouse, tech-savvy REALTORS® including:

•    Kenny Truong, Founder #FASTAGENT
•    Clarissa Azevedo, REALTOR®, EXIT Realty Consultants
•    Teresa Mack, General Manager/Broker Associate, Pacific Playa Realty

C.A.R. members can register for free here:

As COVID-19 vaccines continue to roll out, C.A.R. has created real estate specific vaccination resources to help answer your questions about the vaccination rollout in California. Find out who is currently eligible for vaccinations and when REALTORS® can get vaccinated, and if you’re a broker, learn what’s required before your agents and employees can return to the office. Lastly, understand what the Industry Guidance is for conducting your real estate business while the vaccines are being rolled out. Get the vaccination resources here.

As a C.A.R. member, do you know about all of the products, services and business tools C.A.R. provides for your professional growth? Each year, C.A.R. offers numerous member benefits at no cost or at special member prices — many of which are only available to you, a California REALTOR®. Learn about your member benefits with C.A.R.’s interactive 2021 Member Benefits Guide. Click on icons in the Guide to open up videos, reports and product pages on car.org. Make sure to log in to your car.org account to access all the linked items in the guide. Access the Guide here.

C.A.R. will be launching a new consumer ad campaign in April, and as part of that campaign, the Association partnered with ABC-TV to be the presenting sponsor of their new documentary, “California Dreaming: the Future of the Golden State.” The 30-minute special aired on ABC affiliates in Los Angeles, San Francisco and Fresno earlier this month. You might see a familiar face opening and closing out the show. If you missed it, you can also stream it online here.

Sincerely,

Dave Walsh
C.A.R. President