Hopefully by now you’ve seen our consumer ad campaign – That’s Who We R. The campaign has been a success that with the 2019 REALTORS® Legislative Meetings & Trade Expo next week, we have tied our Hill Visit messages to Congress directly to the campaign – That’s Who We R – featuring both commercial and residential real estate. Why? Well with more than 100 new members serving in Congress, thousands of new Hill staffers, this is the perfect opportunity to reintroduce REALTORS® to the 116th Congress. REALTORS® will remind Congress of the value they bring to their communities, discussing the impact of real estate on the economy, consumers, and the vital role homeownership plays in building generational wealth for consumers.
We have an important story, namely:
- Who We Are and Why We Care
REALTORS® adhere to the code of ethics, and 70% actively volunteer in their communities.
- How Real Estate Benefits Consumers and the Economy
Real estate accounts for one-fifth of the gross domestic product, and commercial real estate supported 8.3 million American jobs in 2018.
- What We Care About
NAR is following range of issues before Congress. For example, the National Flood Insurance Program needs to be extended by May 31, and Opportunity Zone tax incentives, which we are working to implement.
If you are unable to attend follow along on social media using the hashtag #NARLegislative, and stay tuned to www.legislative.realtor for additional content.