Talking Points
- NAR’s 12th Housing Pulse Survey shows a vast majority of Americans believe that buying a home is a solid financial decision, and most believe that homeownership helps create safe, secure, and stable environments.
- The survey, which measures consumers’ attitudes and concerns about housing issues, found that building equity and preparing for retirement are the top financial reasons for buying a home. Yet six in 10 say that they are concerned about the cost to buy a home or high rent prices in their area.
- The telephone survey of 1,500 adults nationwide in the 25 most populous metropolitan statistical areas was conducted for NAR by American Strategies and Myers Research & Strategic Services for NAR’s Housing Opportunity Program. Some key findings from the year’s survey include:
- Americans overwhelmingly believe that buying a home is a good financial decision; 84 percent hold that view.
- Nationally, 44 percent categorize the lack of available housing that is affordable as a very big or fairly big problem.
- Family and friends, REALTORS®, and banks top list of trusted sources when it comes to buying a home or property.