By now, everyone has heard the buzz phrase “big data” and has read about how the trend is revolutionizing big industries. But what exactly does big data mean for the future of real estate?
According to an industry economist, “big data provides statistics in a matter of seconds or minutes, not the weeks or even months it takes to receive a report such as S&P/Case–Shiller Home Price Indices.” Big data is the future of precision real estate marketing and can be a tool that adept brokers and agents use to streamline their marketing tactics to potential clients, and existing clients.
The future of real estate marketing lies in understanding how to use big data. Kenneth Cukier wrote the book on big data… and we’ve got him for EXPO.
Register today for the riveting CALIFORNIA REALTOR® EXPO 2013 Wednesday, Oct. 9 Luncheon, “Big Data,” with New York Times bestselling author Kenneth Cukier. Cukier is one of the foremost experts on big data, and will delve into the core ideas from his book, “Big Data: A Revolution That Will Transform How We Live, Work, and Think,” to illustrate why the big data movement is critical for real estate brokers, agents, and investors to understand.
Tap into your inner champion at EXPO!
CALIFORNIA REALTOR® EXPO 2013
Champions of Home
Long Beach Convention Center
Oct. 8 – 10
expo.car.org