The CALIFORNIA ASSOCIATION OF REALTORS®’ 2012 consumer advertising campaign, “California REALTORS®. Champions of Home,” may now be seen or heard across California on TV, radio, and online. The campaign continues to raise awareness of the REALTOR® brand and reinforce the professionalism of California REALTORS® and features two TV spots, 10- and 15-second radio traffic-read sponsorships, Web banners placed on popular sites like REALTOR.com® and Trulia.com, and search engine marketing. New components of this year’s campaign include usable video content that REALTORS® may include in their marketing materials.
Last year, the campaign used testimonials from consumers to promote the value of California REALTORS®. This year, testimonials from REALTOR® members will be integrated into the campaign to show consumers that California REALTORS® love what they do, and how they can help them achieve the dream of homeownership. Additionally, this year’s campaign will feature a social media presence on Twitter and Facebook. Television, radio, and online ads will air through July 22, 2012.
For complete information on the 2012 consumer advertising campaign, go to www.car.org/aboutus/adcampaign/. To view the consumer site, go to www.championsofhome.com.