Dear CAR Member,
On May 12th, the California Dept. of Public Health (CDPH) updated its guidance on open houses to allow in-person showings of properties, such as open houses, which must follow the indoor capacity limits in the CDPH gatherings guidance. C.A.R. will be providing more specifics regarding this guidance so that REALTORS® are in full compliance. You can also get the information currently on the California State official COVID-19.ca.gov website or see the article on C.A.R.’s website here.
Thank you to all of you who participated in C.A.R.’s first-ever, fully virtual Legislative Day last month. Your participation made it a great success! Nearly 4,300 of you registered to hear Gov. Gavin Newsom, Senate President Pro Tem Toni Atkins, Senate Republican Leader Scott Wilk and Assembly Member Blanca Rubio discuss the hottest housing issues facing our state. Additionally, C.A.R. CEO Joel Singer sat for a Fireside Chat with Dan Walters, California’s preeminent political columnist to discuss the Golden State’s evolving political landscape. Other sessions included fair housing challenges, getting more involved in C.A.R.’s legislative efforts, and a video tour of affordable housing developments. While registration is closed, those who previously registered can still view the sessions from that day on demand here. The sessions will be available on the event website until July 26 and on the Whova mobile app until October 26.
C.A.R.’s popular Top Producer Virtual Panel series is returning Friday, June 4, to discuss going the independent route. C.A.R. CEO Joel Singer will moderate a panel of top producers to examine whether to remain with a franchise or go the independent route — the biggest decision real estate agents make in their careers. Do you go with an established brand that already has name recognition or venture out on your own and make a name for yourself? How do you compete with large brokerages and their seemingly unlimited resources? How do you recruit other agents and demonstrate your value proposition?
Three top producing independent brokers will share why they chose to become independent brokers, how they recruit, how they compete, how they brand themselves, and much more. If you’ve been considering becoming an independent broker or joining an independent brokerage, this is a can’t-miss virtual event. Top Producers, Indie Style will be held virtually on June 4. Register for free here.
Keeping with the theme of virtual events, save the date for the must-attend industry event of the year, REimagine! Real Estate Virtual Conference & Expo, coming to you online October 5-7, 2021. More than 13,000 real estate pros and industry leaders virtually connected and learned together in 2020, and we can’t wait to bring you an even bigger and better virtual event this year. Join us from wherever you are and get ready to take in a wealth of knowledge over three days. Registration will open on June 15 and is FREE for all C.A.R. members to attend.
By now, I hope you’ve been able to catch C.A.R.’s new consumer ad campaign, which is airing in Sacramento, San Francisco, Los Angeles and San Diego. Each year, in addition to educating home buyers and sellers across California about the value of working with a REALTOR®, the campaign also provides members with new client marketing opportunities. Knowing the ins and outs of this year’s consumer ad campaign will allow you to take full advantage of its marketing benefits.
C.A.R. is partnering with “home” experts Realtor.com and HGTV, reaching more than 10 million unique visitors monthly. And with more than 4.1 million impressions, C.A.R.’s paid social media ads will continue to amplify the message of California Proud by driving consumers who are looking to buy or sell a home to the newly updated consumer-facing website, championsofhome.com. For complete details on the ad campaign, visit here.
Sincerely,
Dave Walsh
C.A.R. President