Branding has become an increasingly valuable aspect of doing business. As a REALTOR®, establishing a strong brand can help convey your message and attract clients. Creating trademarks (and registering them) can help protect your brand as well as make it more recognizable.
What is a trademark?
A trademark is a word (e.g., Starbucks), phrase (e.g., “I’m lovin’ it”), symbol or design (e.g., the Nike swoosh), or a combination thereof, that identifies and distinguishes the goods or services of one party from another’s. The owner of a trademark has the right to prevent others from using the same or confusingly similar marks in connection with the same type of goods or services. Read more