Successful client reviews are important for future business, but there are some key tips to consider. First, your client’s time is valuable and you’ll need to prompt and help your client since many don’t know where or how to leave testimonials. Second, you’ll need to develop a process that is both efficient and easy for your clients so you can quickly build your business.
- Make it simple:
a. Make sure it is easy, simple and fast for your clients to provide a review.
b. Provide them a link with a few specific instructions.
c. Ensure it takes only a couple of minutes of their time.
d. Make sure your survey process is mobile compatible. - Prioritize your review sites:
a. Research which review sites are most impactful for your business.
b. Prioritize on which sites you ask clients to share their reviews so that you’re only asking for a review or two.
c. Rotate which sites you ask clients to share reviews to broaden and diversify your reach.
d. Target both general review sites and industry websites to share your reviews. - The Approach:
a. Be prompt with your review request.
b. Know when your clients are happy and ask soon after completing your services for the best results.
c. Let them know it’s meaningful to your business and why. - Post reviews to your website:
a. Create a section or page on your website with your reviews and other links to your social profiles.
b. Build confidence and trust with new visitors, as well as inspire new reviews. - Stick with the process
a. Get reviews in a natural progression over time.
b. Constant, consistent quality experiences are what your prospective customers want to see and what will drive search engine results.