C.A.R. Strategic Planning Framework

YOUR SHIFTING NEEDS ARE OUR MISSION.

After a year-long process, extensive survey and research, and member input,
C.A.R.’s Strategic Planning and Finance Committee (SPF) and Mission Statement Task Force have developed a C.A.R. Strategic Framework which defines the Association’s Mission and Vision Statements as well as C.A.R.’s Long-Term Goals,
Operating Values and Culture Statement.

Mission Statement

Influence Member Business Value
Long-term Goal 1:
C.A.R. is the voice for California
real estate and the champion of
real property rights.

Long-term Goal 2:
C.A.R. supports the creation of
housing and pathways to
homeownership in California.

Long-term Goal 3:
C.A.R. is the members’ trusted partner, providing innovative tools, services and education to help REALTORS® achieve their professional goals.

 

REALTOR Positioning Organizational Development
Long-term Goal 4:
C.A.R. is a diverse organization that unites the strength and expertise of
the real estate profession.

Long-term Goal 5:
C.A.R. and REALTORS® are
respected as leaders who foster
thriving communities.

Long-term Goal 6:
C.A.R. is a nimble and
efficient organization.

Long-term Goal 7:
C.A.R. fosters a culture of inclusivity and transparency.

 

The SPF Committee also unveiled the Association’s 2023-2025 Strategic Plan, which sets out the organization’s four overarching strategic pillars. The Framework and Strategic Plan were approved by C.A.R.’s Executive Committee and by C.A.R.’s Board of Directors at the fall 2022 Business Meeting.

C.A.R. Strategic Framework    C.A.R. Strategic Plan

Since C.A.R.’s founding in 1905, the Association’s Mission Statement has been revised to reflect the shifting needs of organized real estate and California REALTORS®. This most recent change, once again, reflects the ever-changing landscape and the environment in which California REALTORS® operate.

Read C.A.R.’s new Strategic Planning Framework here

​​​​