As you may know, Hispanic Hispanic Heritage Month started September 15th and lasts until October 15th. This month, CAR recognizes the contributions, influence and impact Latinx and Hispanic Americans have had on our country’s history, culture and milestones.
Additionally, CAR has also launched a brand new Hispanic Consumer Ad Campaign that helps CA REALTORS® connect with California’s diverse Latino communities:
|Family is everything. The campaign provides homebuying info to guide California’s diverse homebuyers towards a home that fits the unique needs of their families.|
|Educating Consumers. To find the perfect home for a large family (or a growing one) requires expert knowledge of the buying process and deep understanding of the market. This campaign is focused on educating consumers on the misconceptions and realities of the buying process.|
|The Logistics. A split of advertisements in English and Spanish cover the radio and digital landscape via spot radio, paid social media, digital display, streaming audio and paid search.|